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Being Prepared to Deal with a Large-Scale Incident Requires Effective Use of Social Media

By Leischen Stelter, American Military University

How well are you prepared to communicate with the public during a crisis? Has your department conducted training exercises that incorporate the use of social media? Do you have a public information officer (PIO) who is authorized (and capable) of sending out social media updates in the midst of an emergency without going through the “normal” authoritative channels?