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Want a Job or Promotion? Start by Building Your Personal Brand

Whether you want to be hired by a police department, transferred to another unit, or get promoted, you have to attract the attention of those who can help get you where you want to go. It is important to stand out among the crowd. First, you have to figure out who you are, which is, in essence, your personal brand. Here are some steps to help you identify your brand and use it to market yourself for that next career or promotion opportunity.